Making Local Food Choices Easier with the Canadian Centre for Food and Ecology: When Farmers and Behavioural Science Work Together

Have you ever wondered how to get more people to change their shopping habits and actually make the switch to local whole foods, grown in living soil without toxic pesticides? Come learn about the Canadian Centre for Food and Ecology (CCFE) and their Flavour Harvest project, a collaboration between various partners to create a program to shift shopping habits, understand the behavioural science behind what drives people to make most food decisions and how we can harness this combined with specific target audience motivations to change the food people buy for the better. Flavour Harvest established partnerships with Pfenning’s Organic Farm and The Sweet Potato local independent grocer, along with Healthy Moms. With the help of a renowned behavioural scientist, they demonstrated how to sell more Pfenning’s healthy produce and bring new customers to The Sweet Potato. Presenters will share how the collaboration established enduring habits and led to more young families eating local foods grown in ways that benefit our taste buds, our health and the planet.