ADVERTISING ON ANY NONPROFIT BUDGET: SMALL INVESTMENT, BIG IMPACT
Unlock the power of campaign advertising with Emily-Anne Paul and Willy Blomme. Learn how to stretch your budget, reach your audience, and leverage different platforms. Perfect for all skill levels.
Thursday, May 25th, 2023 from 1-2 PM ET
A recording of the webinar will be provided to registrants. Please note, all participants will receive a confirmation email and a link to join the webinar through Zoom.
Whether it’s a one-time stunt, hyper-targeted digital and social advertisements, or a large multiphase advertising campaign, we know communications ads work. Paid advertising is an important tool for getting your message out and finding new supporters.
This workshop will take the mystery out of campaign advertising and help participants understand how it can play a role in any campaign of any budget. We’ll explore different kinds of advertising and the fundamentals of choosing when to advertise and what media is the best tool to reach your audience. This workshop is geared to small-medium sized budgets.
In this session we’ll talk about:
– Stretching your dollars
– Where and when to advertise
– The value of advertising across platforms
– Trying new tactics
– Identifying and reaching your audience
Skill level: All
EMILY-ANNE PAUL – STRATEGIC DIRECTOR AND SENIOR ACCOUNT MANAGER
Emily-Anne knows what it takes to motivate governments and stakeholders to act. An experienced campaigner with a keen understanding of the changing political and media landscapes in Canada, she helps clients find the right frame and the right strategic plan. Prior to joining NOW, she served as a political advisor in both government and opposition. Loves running, knitting, and being outdoors.
WILLY BLOMME – ACCOUNT MANAGER AND CREATIVE SPECIALIST
Willy has a knack for tailoring messages that motivate audiences in both Quebec and the rest of Canada. She is keen on finding the right words – in both official languages – and developing strategies to help progressive policies succeed. A winter proselytizer, given half a chance Willy will try to get you out on a cross-country ski trail.
Registration link : https://www.tickettailor.com/events/sustainabilitynetwork/889626Register