The Last, Best Gift: How to Build a Legacy Giving Program with Harvey McKinnon and Andy Robinson

Let’s start with two facts…
1. If you’re like most nonprofits, your most generous donors are aging. For years, these older donors have been the backbone of your giving. Nobody knows if younger generations will fully replace them.

 2. Your donors’ largest donations are typically given after they die — in the form of legacy (or planned) gifts. Stating the obvious: you need to ask your supporters while they’re still here — and that window is rapidly closing. If you’re not talking about planned gifts right now, you’re missing out.
Join master fundraisers Harvey McKinnon and Andy Robinson for a frank and instructive conversation about death, money, and securing legacy gifts.