Decision-Makers, Influencers & Stakeholders
welcome to module three
Advocacy is strongest when it is collective, combined voices can generate the momentum needed to influence decision-makers and drive meaningful change. This module focuses on understanding who has power to make those decisions, who can influence them, and how change moves through systems. Participants will learn how to identify and map decision-makers, influencers, allies, and stakeholders connected to their issue, and how to think strategically about timing, relationships, and collaboration. The module also highlights the value of coalitions and networks in strengthening advocacy and amplifying impact.
learning objectives
By the end of this module, participants will be able to:
- Distinguish between decision-makers and influencers to strategically target advocacy efforts
- Use tools to identify champions, targets, those who may be supportive, and those who may oppose change
- Understand the value of coalitions, networks, and community engagement in achieving advocacy goals
decision-makers & influencers
Once you have defined your problem and crafted a clear ask, the next step is identifying who has the power to make the change happen (the decision-maker) and who can help influence that decision-maker (influencers).
Advocacy does not end with a well-written request, it depends on getting that request in front of the right decision-maker, at the right time, and with the right support behind it.
Often, decision-makers are influenced by others: colleagues, constituents, media, community leaders, or coalition partners. This module focuses on mapping allies, supporters, influencers, and decision-makers so that your advocacy efforts are strategic and targeted for the decision-maker you are trying to reach.
identifying who has the power to make change
Effective advocacy begins with understanding who has the power to make change, and who shapes the environment around those decisions.
- Decision-makers are individuals or institutions with the formal authority to approve, change, or block policies, funding, or practices. This may include elected officials, government departments, boards, or multilateral institutions.
- Influencers may not have formal decision-making power, but they shape opinions, narratives, and priorities. Influencers can include media, community leaders, experts, public figures, or trusted institutions.
- Stakeholders are individuals or groups who are affected by the issue or have an interest in the outcome. This can include communities, organizations, or sectors connected to the problem or solution.
- Allies are stakeholders or influencers who are supportive of your advocacy goals and willing to act alongside you.
- Disruptors or opponents are those who may resist, oppose, or benefit from maintaining the status quo. Understanding their position is important for anticipating challenges and refining strategy.
Recognizing these different roles helps advocates focus their time and energy where it can have the greatest impact.