Brand Strategy & Design

Event Details

Thursday, September 20, 2018, 1:00-2:30 pm Eastern

A strong brand underpins and supports an organization’s ability to achieve its goals. It is recognized and respected, and conveys what makes an organization unique. Creating and maintaining a brand requires clarity, strategy and a systematic approach to communications and design. In this webinar you will explore the challenges facing organizations as brands are tested by competing interests, goals and stakeholders. You will learn how to assess your organization’s approach to branding both itself and its programs and offerings, and how to improve brand cohesion. From the basics of visual identity design to sub-branding architectures, this webinar will help your organization’s brand build greater volunteer, staff and supporter alignment, increase fundraising opportunities and enhance market positioning. This webinar, for those with beginner to intermediate knowledge, will build your organization’s marketing and communication capacity to maximize your public engagement and fundraising activities.

The webinars are led by Brad Pearson and Keith Treffry of Second Revolution Communications.
Brad Pearson is a digital and print design professional of 20 years, equally at home in the technical and creative worlds—the type who gives both colour theory and coding their due. Keith Treffry is an award-winning communications strategist with close to 25 years of experience in senior communications roles, including 17 years in the non-profit/charitable sector.

Registration for each webinar is $35 and is processed separately. All registrants will be sent a link to a recording of the session within a day of the live event.

To register please visit

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