Webinar Series: Three Ways to Raise More Money and Save the Planet with Ken Wyman
Event Details
Session 3: Face to face with Major Individual Donors Webinar
February 11th, 2021 from 1:00-2:00 ET. Cost: $25
How can you connect with those fabulous people who give charities big donations? You hear of multi-million dollar pledges to universities and hospitals and you think ‘we would be happy with a few thousand dollars!’
These individuals contribute far more to charity than corporations or foundations, yet many non-profit groups don’t know how to reach them properly. This can be productive fundraising, particularly in the short term or a crisis, because individuals can respond quickly with no bureaucratic grant-approval process.
Ken will show you how to:
Discover your unique connections to donors you didn’t know you had, using Ken’s trademark “Webbing Exercise”
Learn more about their special interests, and what excites them
Cultivate the relationship before you ask
Figure out how much to ask them to give
Prepare your board, senior volunteers, and staff to ask big
Get past the fear of calling or visiting (when the pandemic allows personal contact again)
Handle any questions or objections they might raise
Thank them and make them happy to give again and again
