Google Analytics Training for Online Fundraising
Event Details
Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online projects. It can also be used as a tool for online fundraising. If your organization has a website, as well as a web page that accepts donations, chances are it is already tracked with Google Analytics.
But are you getting any insights from this powerful tool? Google Analytics generates a lot of ‘vanity metrics’ that give an illusion of progress, but don’t help you get better online results. It can also be overwhelming, filled with jargon and strange numbers that don’t make a lot of sense.
The Sustainability Network is happy to offer this 2-module workshop AND 2-session webinar on Google Analytics for Online Fundraising. The workshops and the webinars mirror each other and participants can choose whether they want to attend the in-person training OR sign-up for the webinars.
Training #1: An Introduction
Your Training Options are:
Workshop 1
Oct 3, 10am – 12 noon
OR
Webinar 1
Oct 17, 1:30 pm -3:30 pm
*Choose between the in-person workshop or the webinar
Training #2: An In-depth Look
Your Training Options are:
Workshop 2
Oct 3, 1 pm – 3:00 pm
OR
Webinar 2
Oct 19, 1:30 pm -3:30 pm
*Choose between the in-person workshop or the webinar
Cost:
$80 for both workshops or both webinars
$50 for each workshop/webinar
