Climate Solutions Innovation Forum – New Majority on Mobilizing Youth at Scale, Without Digital
Event Details
New Majority is Canada’s non-partisan ground and canvassing engine, focusing on strengthening democracy by leading young people to the polls during election and ensuring their voices are heard by politicians outside of election season.What makes New Majority unique is their focus on grounded, face-to-face engagement with young people under 30 inside but particularly outside of climate circles, listening to their perspectives and issues that matter to them. Young people consistently identify climate, mental health and affordability as their top concerns, and in order to identify and engage new audiences, all three issue responses must intersect to drive action at scale – which is what New Majority does best.
New Majority’s theory of change is young people are deeply engaged and willing to take action, but need a fun, welcoming and targeted approach (that does not rely on digital algorithms!) to organize and mobilize. Their focus is local, youth-led, and face-to-face. As a result, New Majority has had direct conversations with well over 500,000 since their founding in 2019.
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